What is Mobile Marketing
Emerging trends in mobile marketing are changing how marketing used to be done. Mobile marketing is an emerging trend and art of marketing a business for mobile device users. It is an advertising activity that uses mobile devices as the basic form of promotion. Mobile marketing uses the feature of modern mobile technology.
This includes location services which are used to tailor marketing campaigns based on an individual's location. Mobile marketing is a method in which technology can be used for the personal promotion of a business or service to multiple users connected to a network. In this article, we will see the various emerging trends in the world of mobile marketing.
It uses mobile-based strategies such as SMS, mobile applications, mobile websites, and location-based marketing to reach people wherever they are.
Mobile Marketing allows you to reach people on a device that is always with them and is always active and connected to the internet.
Adopting mobile marketing along with other marketing channels can make the overall marketing even more effective. This way, users can access information wherever they want, whenever they want.
Types of Mobile Marketing Strategies
There are multiple Mobile Marketing Strategies in the market. But it works according to the needs of the business. The type of the business, which industry, target audience, and budget all affect the mobile marketing strategy. Following are some of the types of Mobile Marketing.
App-Based Marketing
Mobile Apps are used as an ad platform in this type. More than 80% of people use most of the apps on their mobiles, so there is already a wide base present for marketing. With the help of services such as Google Ads, mobile advertisers can create mobile ads and which they can advertise in other third-party mobile apps.
Similarly, Facebook also helps advertisers to create ads that can be advertised in the Facebook mobile app. Facebook's Promoted Post ads are so well absorbed in Facebook's feed that users do not even know whether they are viewing any ads or any feed.
In-game mobile marketing
In-game mobile marketing is when ads appear in mobile games. These in-game ads appear as banners, pop-ups, full-page image ads, or video ads. These ads can be visible at the time of screen loading.
QR codes
QR Codes often take users to a specific webpage. Therefore, advertisers can also include their ads in those QR Codes so that whenever a user scans those QR Codes, they would go to the advertisement page first.
Location-Based Marketing
This location-based marketing is a very specific type of marketing. It displays ads only to a user who is within the range of the targeted location. Location-based marketing shows specific ads about the business located in the same location.
Mobile Search Ads
These are basic search ads that are designed for mobile-only and with additional add-on extensions such as click-to-call or maps.
Mobile Image Ads
These image-based ads are designed to appear in certain apps or web pages. Whenever a user is on some webpage, a full-page ad may be integrated into that page itself. Google Ads uses search history to show appropriate ads on the website.
SMS
In the form of SMS also, advertisers can send ads of their product to the mobile device of the users. These are in the form of text with some hyperlinks attached to them.
Mobile Site Links
With the help of these Mobile Site Links, mobile users can easily jump to specific pages of any website, and they will not have to wander here and there. Sites Linking is very important for Mobile Marketing because it is very convenient for users on Mobile Devices.
Click-to-Call Mobile Ad Extension
In this click-to-call extension, a call to action button is located somewhere in the ad. Once clicked, it automatically generates a business number or takes the user to a specific site. This can also generate a business number on the user's mobile device.
This is of great benefit to the advertisers as well as the users because they get quick access to each other. With this, the business can be done easily.
Google Offers for Mobile
Google offers such mobile ad extensions so that advertisers can give their discount offers and coupons under the ads. This special offer attracts the attention of the user.
Click-to-Download Ad Extension
This Click-to-download ad extension is very similar to Click-to-call, but instead of generating a phone number, it takes you to a download page that that is redirected by the advertisers.
Advantages of Mobile Marketing
Easy access
Everyone today has their mobile phone by their side at all times. On average, a user spends over an hour per day on the top five social media apps. According to a survey done in the United States, over 40% of adults used a mobile device to access the internet. These are some glaring reasons why you should focus on mobile marketing. The accessibility of phones ensures that the ads and campaigns are easily seen by the users.
Location and personalization
With mobile marketing, it is easy to reach customers at any place and time. A customer can be approached at work, at home, or even on vacation. By using location-based marketing, a lot of information can be accessed about the user preferences and tastes.
This helps with the ad personalization that can be used for targeted advertising. Targeted advertising can be used to speak directly to one person based on their purchase history and location data.
Viral potential
Users share things with their families and friends if they like the ad or content. Suppose the content is interesting or has other value, greater the chance of it being widely shared. Mobile marketing enhances the chances for things to go viral. Advertisers can get a lot more exposure with no extra effort or cost if they come up with some creative viral idea.
Instant transactions
Mobile marketing is the best to sell the impulsive buyer. Mobile advertising is constantly bombarding the user with new products, deals and offers. This entices the user to buy impulsively. Many people use smartphones as a form of entertainment, and this creates interest in new ideas and products. And sellers with online offerings are able to fill a consumer’s impulsive needs.
Cost-effectiveness
Cost-effectiveness is the most important advantage of mobile marketing. Multiple users can be accessed at a time with just one campaign. Smaller screen size demands small ads and thus a smaller investment. You always have the option to stop the campaign if you are not getting the desired results.
Emerging Trends in Mobile Marketing
Mobile Ads
In this, ads are shown in the apps. The prime example for such type of marketing is Facebook. It has integrated the ad content so well into it that the user is not able to distinguish between a story and an ad. This is one of the key trends in mobile marketing right now.
Push Notifications
Push notifications are the messages that pop up on the mobile device. This could happen when the user least expects it. This can be annoying when such pop-ups are overused or don’t provide relevant information. However, they are also a simple way to directly communicate with potential customers. More and more businesses are adding such pop-ups to their marketing strategies in 2021.
Email on Mobile
More than 90% of online adults use email. Around 99% of the users check their email every day. Email marketing is as important as ever for businesses in 2021. Advertisers need to have the main focus on personalization and optimizing emails for mobile devices. More than 50% of emails are now opened on mobile devices. Many of the users ignore or delete emails that have not been optimized for mobile phones.
Gamification
Gamification applies the element of gaming to the marketing strategy. It offers fun activities with incentives to continue playing. This drastically helps to improve engagement and create a bond with the customers. This reduces the risk of consumers simply scrolling past the content and causes higher conversion rates since consumers are motivated to complete tasks for some reward.
Video
Viewing and sharing videos on mobile phones has become easier and more popular than ever. Marketers have definitely taken notice of this trend. Videos provide a powerful platform to educate consumers about the products and the brand story. When done right, videos create huge levels of engagement. This helps to drive traffic to a website, build brand loyalty, and influence the customer’s purchasing decisions.
Conclusion
With the growing popularity of the mobile phone and the ease of using and accessing information, it has become the most important medium of engagement. Marketers have taken notice and are coming up with more and more content focused on Mobile Marketing. The types and trends, as discussed in this article, must be taken into consideration by every advertiser and marketer for a successful mobile marketing campaign.
You may like to read:
Why to Create an Inbound Marketing Campaign: Benefits and Reach
Top 10 Free Email Marketing Platforms
