Podcasts have become a core source of marketing and entertainment lately. Primarily, such mediums were known as talk shows on radio. However, with technological advancement, such sessions have evolved and adopted an audio-visual format to impart knowledge. In this regard, the AI podcast is currently a topic of discussion with a high possibility of bringing significant transformations.
Experts view podcasts as a strong media distribution strategy to boost reach and disseminate specific messages. As per data, over 546 million individuals listen to podcasts regularly. The key reason for such an enhanced listener base is easy accessibility. Creators usually prefer easy-to-access audio or video streaming platforms for their podcasts. In addition to that, AI is about to play a major role in organizing and producing a significant number of informational podcasts.
Evolution of Podcasts:
Primarily known as ‘audio blogs,’ the popularity of modern-day podcasts can be traced back to the 1980s. Nevertheless, the medium received remarkable attention in the early 2000s with the emergence of the Internet. Gradually, it became a go-to source to stay updated in the progressing world and attain knowledge on diverse topics.
Russian radio program The Illusion of Independent Radio laid the first stones of podcasts in 1989. However, it was known only as a radio show. Later, in 2003, the composition of the RSS podcast feed by Dave Winer and Radio Open Source paved the path for the success of podcasts. The popularity of these compositions resulted in the development of the very first podcast client and hosting facility in 2004, iPodder and Libsyn.
Nevertheless, the term ‘podcast’ attracted attention in 2005, when it was coined by the English broadcaster Ben Hammersley. The role of Apple’s iTunes 4.9 has been significant in the emergence of podcasts. Within a few years, this media distribution channel became a common format for several government bodies to disseminate important messages among the masses.
Gradually, podcasts became a preferred medium for entertainment and information generation. Currently, it is utilized for different purposes, especially as a marketing strategy. Technological advancements, such as the Internet and social media, have contributed remarkably to the increasing prevalence of podcasts.
Sources state that, in 2022, the global podcast industry was valued at $18 billion and is expected to surpass $130 billion by 2030. At present, innovations like AI podcasts are expected to transform contemporary podcast practices.
Advantages of Podcasts in Business and Beyond:
Podcasts are a superior tactic to boost awareness and educate larger masses. Easy accessibility is one of the reasons people choose this channel for knowledge accomplishment. AI podcasts are likely to have more advanced features and reach a wider audience. Below are some of its unavoidable benefits-
Get a Global Reach
Podcasts are easy to access and understand. Alongside that, there are limited geographical and technological hindrances. Therefore, individuals with appropriate network connections and specific platform accessibility can easily access podcasts composed in different regions.
Engage More Effectively with Your Audience
Since podcasts offer a conversational approach while providing valuable content, the audience finds this format more engaging and impactful while attaining knowledge. Apart from that, listening to podcasts is not very expensive. Hence, podcasts provide an opportunity to directly connect with specific audiences more efficiently.
Unlock Additional Ways for Financial Income
Composing podcasts requires minimal investment. Alongside that, such a method of media distribution offers opportunities for financial earnings. Monetization on particular platforms and consistency in delivering quality content can unlock enhanced occasions for financial income.
Establish Thought Leadership
For content creators and businesses, establishing thought leadership is necessary. It is a technique to promote particular niches. Therefore, composing podcasts supports highlighting what a business deals with and building thought leadership among the target audience.
How Impactful Can AI Podcasts Be?
Often, individuals misunderstand AI podcasts, believing them to be podcasts about artificial intelligence. However, it originally meant interview sessions organized and managed by artificial intelligence. In short, AI podcasts are imagined, hosted, and executed by artificial intelligence. It can help in every stage of podcast production, such as ideation of topics, background research, script writing, hosting, recording, post-production editing, and transcription.
While determining the impact of such a method of media distribution, it is notable to mention that the discussions can be dynamic, in-depth, and highly engaging, often leading to a richer understanding of the subject matter. Artificial intelligence uses natural language processing (NLP) and depends on real-time big data. Hence, the insights such technologies provide are data-driven and valuable.
Alongside that, implementing AI helps in embracing personalization. Therefore, there is a possibility of composing substantially more engaging and valuable interview sessions with AI. Furthermore, AI-generated podcasts will boost content variety, allowing valuable session production at a low cost but higher quality.
Drawbacks of AI Podcasts
Copyright Concerns:
AI-generated content is derived from a large amount of existing data. It fundamentally offers insights that have already been shared by other sources. Hence, while AI organizes and hosts podcasts, copyright issues may arise for the ownership of the information shared.
Repetitive content:
AI operates on set algorithms and rules, due to which the outline of AI-generated content is often similar. While employing it for podcasts, AI may also generate different outcomes with the same structure.
Biases of AI:
Artificial intelligence can be biased at times, misleading or provoking the audience. Biased remarks can impact the reputation of the podcast producer, whether an individual or a company.
Absence of human touch:
Using AI for conversational media distribution can provide results with limited human touch. The tone of the podcasts can be robotic and seem less emotional. Such elements may create hindrances while connecting with the audience.
Getting started with AI-hosted Podcasts!
The implementation of AI has revolutionized several industries, including manufacturing, healthcare, consumer service, marketing, finance, and others. As such technologies continue to evolve, it has impacted other components as well, such as podcasts. AI holds the potential to increase the number of podcasts produced in a day, adding efficiency and enhancing accessibility.
Imagining a situation where AI can host and produce podcasts can also offer a gist of certain challenges, such as bias, lack of personal touch, and others. Apart from that, such methods may also create threats for professionals who are composing human-generated podcasts.
Stay ahead of the knowledge curve in the technological era with our informative blogs!
Also Read:
