What is Inbound Marketing?
Inbound Marketing is a Marketing Technique through which you can turn your organic visitors into customers and persuade them to buy your products or services. Let's look at Inbound Marketing from the perspective of Digital Marketing. It combines many Marketing Channels such as Content Marketing, Social Media Marketing, and Search Engine Optimization.
The main focus of Inbound Marketing is to bring quality traffic to your website, which can be converted into your customer, which in turn would grow your business. The best examples of these we find on affiliate marketing and e-commerce websites.
Inbound marketing is a strategy that uses many types of bridge marketing - content marketing, blogs, events, SEO, social media, and more to create brand marketing and attract new business.
Inbound Marketing is More Effective than Traditional Marketing
Unlike outbound marketing, where marketers strive to find customers, inbound marketing attracts customer attention and makes it easier to find a company.
Unlike traditional marketing initiatives, the inner effort builds on itself over time. For example, a strong piece of content offers many immediate and long-term benefits. Once launched, it grabs your target’s attention and will continue to provide resources to the target as long as it stays on your site. As content gains more exposure, it can become a constant source of inbound traffic through search engine optimization (SEO), social share, and word of mouth.
The key is to create a strategic content strategy tailored to your target and the phase of the cycle they purchase. By doing so, you are providing valuable content directly to that specific visitor. It helps them take the buying cycle down, responds to their objections, and builds trust. These factors result in short sales time, more qualified leads, and an easier sale for your sales team.
Benefits of Inbound Marketing
Global Reach
Digital marketing lets you build customers all over the world. It is almost impossible to do the same thing with traditional marketing channels. In traditional marketing, you have to be physically present in that geographical area.
Low Cost
Compared to traditional marketing, inbound marketing is quite economical. Sometimes you can start marketing for free. For this, you have to resort to SEO.
Trackable and Measurable Result
Measuring Digital Marketing results is relatively easy. You can use some tools like Google Analytics for this.
Better Conversion
Most people nowadays prefer to shop online, which is why digital marketing can bring you good sales and conversions. For example, you might look at - Amazon or Flipkart. An appropriate marketing strategy could bring you, customers, in huge numbers.
Optimize at Every Stage
You can optimize your strategy at every stage in digital marketing. It is easy to understand what is working and what is not. Thus, you can change or modify your strategy according to the response of the market. Because of this, you can get a good conversion rate.
Win the Trust of the People
With the help of digital marketing, you can easily win the trust of the people when people see a positive image of your brand online, their trust increases.
Reach your Ideal Customer
It is easy to reach the ideal customer with the help of digital marketing. You can target your customer based on habit, location. Intensive research has to be done to understand your target customer.
Real-Time Result
You have to wait a long time for the result of traditional marketing. It is also challenging to find out how effective the marketing strategy is.
In contrast, digital marketing shows you real-time results with all the statistics you need.
Segmentation
Segmentation is the process by which large customer sets are divided into smaller customer sub-sets. You can do this by studying customer behavior. This will save you time, money, and effort. Segmentation will make it easier to provide good service to the customer.
Brand Promotion
Online marketing is an excellent option for you if you want to take your company to new heights. You can become a good brand through online marketing. Nowadays all the companies are becoming big using online medium.
Types of Inbound Marketing/Digital Marketing
Content Marketing
Content Marketing is an essential part of digital marketing, and it is growing very fast these days. Content marketing involves writing brand articles, stories, blogs, etc. Content marketing can be done easily on Social Media Platforms such as Facebook, Twitter, Linked In, etc., or the company’s website.
Search Engine Optimization (SEO)
SEO works to give oxygen to every single website. Without SEO, no website exists in the world of the internet. A good SEO score helps you to get your website on the first page of Google.
Social Media Marketing
Social Media Marketing means branding your products using social media or reaching people with the help of social media. Social Media Marketing helps you stay connected with your customers. Because today is the age of social media, you will find all kinds of people and brands on social media.
From social media websites like Facebook, Twitter, and Instagram (which are very popular among the young generation nowadays), you can quickly know the activities and behavior of the target market. Today, social media marketing is crucial to building any brand, and that is why Social Media Marketing is a compelling technology.
Email Marketing
Email Marketing helps you to directly contact your customer. It also helps you to understand whether the target is interested in the product or not. You can also schedule the timing at which the emails have to be sent.
Mobile Marketing
When you use marketing technology from a mobile or mobile device, it is called mobile marketing. In Mobile Marketing, you can understand the likes and dislikes of the customer by sending Location-time based Advertisements. All the craze in digital marketing today is caused by mobile and the internet.
Influencer Marketing
When a Famous Personality (Ex-Virat Kohli) sells or advertises a product or tells about it, it is called Influencer Marketing. For example, when Virat Kohli mentions a product/service on his Instagram, the particular brand of that product pays Virat Kohli.
Pay Per Click (PPC) Marketing
Pay Per Click comes from Revenue Click. Coming from Click means that if you see Advertisements on this website when someone clicks on it, you get some money for every click.
Conclusion:
Whether you are new to marketing or a seasoned pro, to survive in today's competitive market, Inbound Marketing is of utmost necessity. Inbound Marketing lets you build upon organic customers, customers who like your product/service. This type of customer base has more chances of staying loyal and spreading positive word of mouth.
So if you want to grow your business in today's date, you need to start thinking from the customer's viewpoint and bring your A-game to the Digital Marketing world.
You may like to read:
Five Strategies to have an Effective Inbound Marketing Campaign
Best Digital Marketing Certificate Programs Online
How do Social Media Platforms Boost Website Search Rank?
