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Hit Launches Global Large-Scale DOOH Sales in Partnership with Vistar Media
Business Wire India - Hit Co., Ltd., the leading outdoor advertising company in Japan, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). This agreement enables access to large-format outdoor advertising screens through Vistar's programmatic advertising platform, including locations in front of Shibuya Station and Ikebukuro Station, […]
7 Challenges and Solutions in DOOH Advertising
Digital Out-of-Home (DOOH) advertising has completely changed how brands connect with audiences in public spaces. With the use of digital screens and clever programmatic tools, it's now easier than ever to run dynamic, highly targeted campaigns that can adapt in real time. However, DOOH advertising is not without its issues. Fortunately, if brands are able […]
What is Click Fraud? How Can We Prevent it?
Click fraud or pay-per-click fraud (PPC fraud) is a huge problem for businesses that use online advertising to reach their customers. It occurs when someone clicks on an ad to waste the money of the advertiser instead of being interested in the product or service. Such fraud wastes the advertising budgets, gives false performance data, […]
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